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Your lead nurturing four step starter plan
As buyers we all know when it is time to “tell” rather than “sell”. This weekend I met a salesperson who knew the difference between the two. My eldest daughter, Maddy, is in the early stages of...
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Generation X – the Internet files
Auckland has a rich assortment of businesses that vary from marketing to hospitality – and the city is thriving with people of the younger generation who have utilised the Internet to run smooth,...
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Six steps to a good content marketing story
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — North America, more than half of B2B marketers plan to increase their content marketing budget. Even 57 per cent of...
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Why relevant brands are so much more than graphic design, even online
Just because we are living in an age of Internet and digital dominance, doesn’t mean that branding is in its twilight years. Branding has never been about the paper – it has, and always will be, about...
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How to compare your website with a competitor’s
I was sitting with a client recently when he brought up a competitor’s website and asked me how much traffic his competitor was receiving in comparison to his site – and doesn’t everybody like to...
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How to put a stay on the unsubscribe button
If you cleaned out your inbox at the start of the year by hitting the ‘unsubscribe’ button on almost every email that came in, you aren’t alone. As a consumer of content you probably feel relieved, as...
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Marketing Tips from the 2016 Super Bowl
During the Super Bowl this year, viewers demonstrated a trend of which marketers, digital and otherwise, must be aware. The trend is toward a phenomenon called second screen viewing, which means that...
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Advertising chief says ad blockers are at war with freedom
Randall Rothenberg, the chief executive of the UK’s Internet Advertising Bureau, told the 2016 IAB Annual Leadership Meeting that the true face of Ad blocking is the rich and self-righteous, “who want...
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Not For Clicks – Content Must Connect
Depending on who you listen to, there are anything from 152 to 200 million blogs in the world at any one time. That’s a lot of blogs, but the difference between blogging success and oblivion may be as...
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